Why List Building is Important to Live Out Your Passion in Business

It all starts with your list. Whether you own a small business or nonprofit, in order to discover your targeted audience, you must build a list. Your list is developed based on three things you do consistently: post content to engage and inform, offer FREE giveaways to build your database and offer ways to connect with you offline.

List-building is the process of gathering an unlimited amount of followers for the purpose of delivering important news, products or events. The most popular and consistent way to build a list is to have people reading your content. This gives them a chance to utilize your information. It exposes them to your knowledge, experience, and expertise, and when you post content consistently through social media, websites, newsletters, or blogs, you LEVERAGE yourself as an expert.

When people engage in your content consistently, you can offer further engagement with free giveaways, such as e-books, webinars, and seminars. Free giveaways can also be related to your content or program, such as a coaching session. The best places to offer free giveaways are on your website, part of an email marketing campaign, or connect it to a promotion or an event.

Consistency is the key to long-term subscribers and loyalty. The problem is most entrepreneurs are not consistent with the content to build a list. Inconsistency never establishes you as an expert, therefore the trust, confidence, and loyalty never occurs.

When your build your list first and maintain consistency, you build a target audience who recognizes you as an expert, reads your newsletters, participates in your webinars, seminars, or events, and ultimately purchases your products or services. Now, you are in position to live out your passion.

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JoAnn Ajayi-Scott

JoAnn Ajayi-Scott

JoAnn Ajayi-Scott, Ed.D (ABD), is an Award-Winning ICONIC Entrepreneur, Nationally-Acclaimed Speaker/Emcee, Nonprofit Strategist, Life/Business Mentor, and Founder & CEO of Essence of a Lady, Inc. She is the CREATIVE mastermind behind the FABULOUS Female phenomenon and Her vision: ALL women recognize their gifts and share them with the world.

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