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Why Business Cards Still Matter in the Digital Age

What is the single most successful networking tool to date?

It’s your business card. Today’s business card is an internationally recognized method of exchanging contact information, and 10 billion business cards are printed each year in the U.S. alone.  The business card continues to gain increasing importance in our virtually rich world.  By meeting people and speaking to them face-to-face, you are able to share a lot more about yourself.  Your business card should be like your Website, and when designed correctly, can speak volumes about its owner.  It’s a tangible way to tell people, “This is who I really am.”  Here are some reasons why business cards still matter in the digital age:

Your Contacts Expect Business Cards

Your business card is an affordable way to be creative.  When you meet people face-to-face, a business card is the perfect approach to encourage reconnecting in the future. They’re one of the best ways to remind people of your business and network for the future.

Business Cards Attract Attention 

A well designed card highlights more than a name, phone number and URL; it also represents your brand personality.  This allows you to not simply exchange details, but tell your story too.

Business Cards Never Have Downtime 

They’re always accessible, and never have dead zones or Internet outages.  Your business card can be viewed no matter where you are located, and even times when cell phones and other devices must be turned off, such as on an airplane ride or in a hospital.  Your business card is always working for you.

Business Cards Provide Legitimacy 

People are more apt to trust businesses that seem reputable.  When meeting with a new business, people’s first impression is based on appearance and what others say about it. A well-written, attractive business card is one way you can prove to people that you are running a legitimate business and will treat them right.  After all the time you’ve spent nurturing your personal brand, you want it to continue growing.

In the digital age, it’s essential not to get lost in technology.  Work on your personal brand, and make yourself a memorable candidate by always having your business card handy.  It’s a simple and affordable way to share your personality.  Business cards will stand the test of time – so embrace them and create memorable ones that will help build your brand and encourage business growth.

How has your business card led to increased success?

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Shaun Caldwell

Shaun Caldwell

Shaun Caldwell is digital entrepreneur and Owner of Charlotte Print, a web-to-print company that empowers micro businesses and consumers annually with affordable, professional options to make an impression. He writes on the topics including branding, promotion, and design.

2 Comments

  1. September 10, 2015 at 6:10 am — Reply

    Another brilliant article! Thank you!

    • Shaun Caldwell
      September 11, 2015 at 8:35 am — Reply

      My pleasure Laura! I hope the article helps!

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