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NARROW YOUR FOCUS FOR BUSINESS SUCCESS

Have you ever wondered why some people are super successful while others can’t seem to even make it off the starting line? What separates those who have achieved success from those who continue to struggle? It’s not a lack of drive, desire or dreaming. When it comes to success in business, the one thing that many have trouble with is FOCUS. Unfortunately, too many of us can’t seem to just calm down. We are all over the place trying to make something happen–anything happen! When in reality the trick is committing to just one thing.

Start with a Self-check

In order to figure out what you are going to do, you need to first figure out what it is that you want to do. We’ve all heard the phrase “do what you love”, but how many of us even know what our passion is? Take the time to perform a self-analysis to figure out what it is that you want from life.  In order to do this you will need to assess your values and figure out what really moves you–what resonates with you on a personal level. After you have accomplished this, use the information to help you to decide on your business endeavor.

Set Goals

Once you know what it is that you want to do, you’ll need to figure out two more very important items. How will you get there and how will you know when you’ve arrived? This is where goal setting comes into place. Keep in mind that you will have many goals–both short and long term–that will cover the various areas of your endeavor–financial, marketing, et cetera, et cetera. However, all of these mini goals should lead to a main or strategic goal.

Your goals will direct the steps that you need to take and guide you when making business decisions.  Once you have established your goals, use them as a barometer when you are presented with a new opportunity or business decision. I don’t care how great that new energy or cell phone company sounds, if it has absolutely nothing to do with your business or aspirations, keep… it… moving!

Your goals will also tell you when you have accomplished what you have set out to do. In order to be effective, use the SMART method or a similar goal setting method. State specific parameters when setting goals such as a time period, dollar amount or percentage. When you have achieved or reached your goal, you know that you can move on to the next one or possibly consider a new opportunity.

Map Out Your Plan

After you have set your main objective and sub-goals, the next step is to map out your journey. This will include the actions that you will take to meet your objectives and goals. If you have a goal to close one sale per week, you need to decide on what will you do to make that happen. Your plan might include making 50 sales calls each week, in order to schedule five appointments, with the goal of closing at least one sale. Of course as goals are met or adjusted–as necessary–plans will change or need to be adjusted. NOTE:  Back-up plans are great in the event of the unexpected. Just be sure that plan B or C is still leading you towards the same end goal.

Revisit 

When you are in the thick of it all, in can be difficult to stay the course. Especially, when you are faced with what seems to be more setbacks than achievements. You might begin to wonder why am I doing this again? It’s normal, but this is not the time to give up or allow yourself to be swayed away from your goals (uh-hum… didn’t we already decide “no” on the mail order party in a box at home sales network?).  Revisit your original intentions. Remember why you are on this journey–your journey–and why each of the steps are necessary to be successful. Having everything written down, from your self-check to your plan, will help you. Reviewing your master plan will give you the push you need to renew your passion and possibly refresh your perspective or approach on a current situation.

Finish/Follow Through

Of course life happens and things change. Nothing is ever set in stone. So plans can, do and sometimes must change. Adjust as necessary, but don’t allow others’ dreams or the next big thing to derail you. Remember that regardless of your purpose or passion, success won’t come until you buckle down and focus. Figure out what it is that you want to do. Set goals and work a plan that will keep you moving in that direction.

How do you stay focused? Let the MYBB community know, by posting in the comments section!

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Louiseza Sanderson

Louiseza Sanderson

Louiseza Sanderson is a business consultant, writer and the founder of www.MindYourBlackBusiness.com. She is also a veteran of the United States Air Force. It was during her time in the military that she learned the value of hard work, community and serving the needs of others. Following her military service she earned a bachelor's degree in business and an MBA in business communications.

She began consulting with the explicit goal of providing affordable business consultation and guidance to those who might not otherwise have access. "I started consulting by 'inherent accident'. I've spent my whole life gathering information, in hopes that it would benefit someone," says Sanderson. When it comes to working with her clients, she believes that the key is to find the human factor. By doing so, she helps her clients to find the best solution for their business, by first figuring out what is best for the person. Her hope is to help such entrepreneurs, small businesses and non-profits who share her vision of giving back-- be it through job creation, innovation or a cause.

As a consultant and business owner herself, Sanderson came to realize that while there are many resources for small business owners, there were very few that provided a platform for micro and small Black owned businesses, as well as the information germane to them. These are the mom and pops, solo-preneurs and other businesses and organizations that are really the heart and soul of the local (Black) community. She shares, "The vision of Mind Your Black Business is the culmination of what I am most passionate about and what I do best--helping others to achieve their dreams and helping small businesses grow."

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