Lesson Learned: Monetize Your Speech as You Help People Reach Their Goals!

“JoAnn Ajayi-Scott was a delight to have as one of our main stage speakers at the 1st Annual Public Speakers Conference.  Her story and inspiration moved the audience and I was so honored to have her on my stage.  Book JoAnn immediately for your next conference!”– Tonya Hofmann, CEO & Founder of the Public Speakers Association

 What a wonderful way to start my work day! I opened an email that said “testimonial” and this was in it! It is definitely what every speaker, trainer, or consultant aspires to have in their arsenal (and on their speaker sheet).

The Public Speakers Association was created in January 2012. Tonya Hofmann created it to provide speakers a forum to develop their speaking skills, to market, advertise, and promote themselves and provide speaking opportunities. I became a Director-at Large in February 2012, where I refer other speakers to become members of their local chapters. The first annual Public Speakers Conference took place March 3-8, 2014.  This conference was transformational. Speakers came from around the country to help other speakers develop their speaking skills, sell products from the ‘back of the room’ and establish a clientele for residual income. I have been a speaker for over 25 years in a variety of venues, such as a KEYNOTE speaker, trainer, workshop presenter at women, educational, and youth conferences, and an Emcee/Panelist for a 10-city tour. However, I never realized the concept of ‘back-of-the-room sales’, where people speak, but also sell products and services immediately after their speaking, was so lucrative. Most of the speakers have been full-time speakers for at least two years and are earning 6-7 figure incomes using the strategies, techniques, and tools they taught at the conference.

I knew I had to be at this conference because the desire to become a sought-after empowerment speaker is my ultimate goal. I saw speakers in every arena help entrepreneurs LEVERAGE their business through speaking. These speakers demonstrated how ANYONE could use speaking to market and promote their expertise. The key is to have products and services to offer after the speech is over! In other words, tell people your story, show them how you can help them, and then offer them a chance to help them IMMEDIATELY after your presentation.

After watching speakers go up, present their products and services in a way to make you want to buy from them, time after time, I got it! Getting PAID to speak can happen three different ways: by the people who invite you to speak, at the back of the room after the speech, or by you paying to speak…knowing you are in front of your TARGETED audience and they will hire you as a consultant, coach, or mentor, for face-to-face or webinar, for exponential income!

In closing, the lesson learned from the first annual conference was monetize your speaking!



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JoAnn Ajayi-Scott

JoAnn Ajayi-Scott

JoAnn Ajayi-Scott, Ed.D (ABD), is an Award-Winning ICONIC Entrepreneur, Nationally-Acclaimed Speaker/Emcee, Nonprofit Strategist, Life/Business Mentor, and Founder & CEO of Essence of a Lady, Inc. She is the CREATIVE mastermind behind the FABULOUS Female phenomenon and Her vision: ALL women recognize their gifts and share them with the world.


  1. September 12, 2015 at 7:45 am — Reply

    Thanks for this article, Joann. Speaking is one of the things that I’m venturing into with my health/fitness related business because I feel such a burden to reach folks with something I know will help them, and also because interacting with real people is always better in my opinion than simply interacting online…even with an online business.

    Plus, I know how inspired I am when I hear certain folks speak.

    I have one book and I’m finishing up another, so I definitely have some products in place.

  2. JoAnn Ajayi-Scott
    October 3, 2015 at 2:09 am — Reply

    I apologize for the delay Shawn. Thanks for your comment. Let me know if I can be of assistance. There are several speaking groups that serve different purposes to support aspiring speakers.
    If you are inspired by speakers then you have a story to share with the world yourself!!

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