How to Make Your Marketing Materials Stand Out
The path to increased business often starts with marketing, and specifically with your marketing materials. For it to really work, your communications need to be interesting, visible and eye-catching in order to get noticed. Here are four tips to help your marketing products stand above the competition.
Highlight Your Best Qualities. Before designing or ordering any marketing materials, you need to know what to say about your business. Sometimes, it can be tough to extricate yourself from the day-to-day operations of a small business, but you need to do this in order to effectively evaluate yourself. Make a list of the products, services, offers, specials, and benefits that you offer to your customers, and find ways to differentiate yourself from your competition.
Embrace White Space. If you want your audience to notice, read, and remember a piece of your marketing, you need to ensure that your most important message or messages are clearly conveyed…which starts with making your content easy to read. Flyers or postcards with words and images everywhere can seem cluttered and hard to read. A clean and accessible piece of visual marketing, however, is hard to ignore.
Choose Your “Look” Carefully. Every good business has a logo and a color scheme. However, the best companies have a consistency of branding across everything that they do, which makes every piece of content instantly recognizable as being from that company. Apple is a great, pretty universal example: Everything from their marketing to their packaging to their stores is consistent, and easily recognizable. Ensure that all of your marketing materials, from magnets to calendars and beyond, promote your brand with the same look and feel. That way, every time someone sees your content, they will associate it with your business.
Get Creative. Whether it’s via a neat in-store offer or by incorporating simple design elements, thinking outside the box when it comes to your marketing can be a huge advantage. It’s important to set aside time to brainstorm, and think creatively about your small business.