3 Ways to LEVERAGE Your Business and Invest in YOU!!

Life can be exciting, exhilarating, fun, and prosperous! Your business can experience the same excitement when you are clear about your purpose and how your business serves as the vehicle. Before any of this can happen, you have to be clear on your mission, goal, and purpose; have your systems in place; and put a team together to manage the system.  This allows you time to invest in your greatest asset, YOU!!

Be Clear About Your Mission

When Essence of a Lady, Inc. first came into existence in May 1989. I knew exactly why I wanted to bring women together: to support professional and entrepreneurial women who help educate, mentor, and empower girls. The problem was I did not know how to explain it.  I spent almost 15 years trying to explain Essence of a Lady, Inc. In my head I knew what I was trying to do but when I tried to explain it, I was the only one who understood. However, people won’t look for further details about your business if they can’t easily grasp what it is you do. So make it clear and concise.

Get Your Systems in Place

As you start or work to grow your business, take notes to document what processes work and what does not work. One of the best ways to prepare your venture for growth is to plan how your daily operations will flow, from day-one. When we began developing procedures for recruiting women and girls into our two signature programs, the E’Ladies Network and YELL!Mentoring program, I created paper forms first, then I created electronic files. Later, I placed them in the cloud with Dropbox so I could access them anywhere and hire virtual assistants to access them also. Additionally, you have to be solution-oriented, in other words, when you see a potential problem, have a plan in place to solve it. Then, create a manual to make sure all of your support or staff follows the same process, and make sure all team members have access to it and its updates. These systems provide consistency for your brand.

Put a Team in Place to Manage Your Systems

Leveraging your business and, ultimately investing in yourself requires some tough decisions. It requires you to look in the mirror and accept your weaknesses. Figure out where you need the most help and how you can best leverage the assistance of employees, consultants or other stakeholders to fill those needs. Three people all businesses need are a lawyer, accountant, and banker. Also, make sure they are people who believe in your mission. Finally, avoid hiring family and friends. Usually, they are unable to be objective and give constructive advice. I had to make some hard decisions in the past few years, because I had to separate myself from family and friends to leverage my business.

When you are clear about your mission, put systems in place and put a team together to manage your systems, you have time to invest in you!!




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JoAnn Ajayi-Scott

JoAnn Ajayi-Scott

JoAnn Ajayi-Scott, Ed.D (ABD), is an Award-Winning ICONIC Entrepreneur, Nationally-Acclaimed Speaker/Emcee, Nonprofit Strategist, Life/Business Mentor, and Founder & CEO of Essence of a Lady, Inc. She is the CREATIVE mastermind behind the FABULOUS Female phenomenon and Her vision: ALL women recognize their gifts and share them with the world.

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