5 TIPS TO JUMP START YOUR BRAND
Are you looking for a plan to jump start your brand? Follow these useful tips to get started with an effective brand marketing orientation to gain exposure.
TIP 1 – Get A Logo! Your logo is the face of your business. It’s the statement about your business that you want to give. Hire a graphic designer to design your logo because, professional branding work yields better results. Make sure your logo excites you with pride, because it sets the tone for the rest of your branding products. The style, colors and graphic elements will resonate in the rest of your brand products. Be sure to TRADEMARK YOUR LOGO! You should protect your business identity the same way you would your own personal identity.
TIP 2 – Determine Your Niche to narrow the focus of your business branding campaigns. For example, instead of marketing yourself as a “photographer,” brand yourself as a “wedding photographer”. A niche gives your brand orientation toward a target market – DON’T be a “jack-of-all-trades, master of none”. Master a niche to build a reputation –your brand. In other words, what you’re known to be proficient at providing for your target market.
TIP 3 – Establish Your Network! Build relationships with PROFESSIONALS both in and outside your profession. Making contacts in other professions will open up new markets for you to spread your brand far and wide.
Many frown at this, but offer pro bono and promotional services or products, or barter with other professionals. Helping others in need of your services or products will generate hype about your business and promote your brand. Just don’t offer free services or products too often and lose the ability to make a living, because you’re known for rolling over at every sentimental appeal.
TIP 4 – Know Your Worth! Research what other professionals in your industry make for their services or products. Compete by not overpricing, but don’t be the bottom rung of the ladder either. Be flexible! Provide multiple payment options for customers with various budgets (installments, deposits, etc.).
TIP 5 – INVEST IN YOURSELF! You should be enthusiastic about spending the money to design and establish your brand. You can’t expect the cost to be cheap for designing a logo, business cards, websites and other marketing materials. Prepare to spend at least $1,000. It’s a large investment, but worth it if you take time and FOLLOW THROUGH. Invest in accountants, business consultants and especially lawyers to help maintain and protect your brand. If you’re not willing to spend the money to build your brand, how can you expect your clients or customers to do so? Lastly, know your strengths and weaknesses. Don’t attempt things not within your skill set. Invest in tools to assist you.
I hope you enjoyed my 5 Tips! Put them to work as you build your brand, fulfill your dreams and Make Yourself!