Business of the Week

BUSINESS SPOTLIGHT: MEET BRIAN WYATT OF B-EZ GRAPHIX, PART 1

Brian Wyatt approaches running his business as he does the rest of life–with passion and purpose. Wyatt is the Founder and Creative Director of B-EZ Graphix, a Georgia based digital design and marketing agency. He couples his passionate and purposeful approach to business with his design philosophy, “Design without usability is just art. Though art has a purpose to evoke emotion, you can’t use it in the same way as something that is specifically designed for a target market.”

Over the years Wyatt’s business has grown from simple website development company to a full-scale marketing and business planning agency. Unlike his larger counterparts, he believes his job is more than just giving clients a pretty little picture, taking their money and then sending them on their way. “I coach my clients,” he says. An important part of his design process is ensuring that he understands the client’s goals and who is their target market. He stresses that that is important if the design is to be effective, but says it doesn’t end there. “I go a step further to train them to use their website and how to make it make money for them,” he says. For him the objective is about maximizing the client’s return on what they have invested in him–especially when it is a big ticket item such as a website.

When it comes to his future and the future of B-EZ Graphix, some might call Wyatt a dreamer. Though visionary is probably more appropriate. He muses, “The purpose of my business is to break the chains and to create a freedom that people may have not experienced before.” To date he has helped well over 200 brands. Wyatt is hopeful that if just those businesses can create a network of investing, education, and other communal programs, it would create a positive shift in the Black community.

In the midst of working towards that shift, Wyatt is hopeful to make a similar impact within his own industry. Although, there is no shortage of Black designers, he believes that due to cultural blocks many pigeon hole themselves. As he observes, “A lot of Black artists come from urban backgrounds and Black people tend towards that (urban) market.”Conversely, Wyatt has made a conscious effort to work with more diverse audiences. “I don’t limit myself to just one market or culture of people,” he states. Wyatt advises others within his industry to learn different techniques and be open to different design styles, which could open them up to a market with 10-fold the revenue creating opportunities.

By his own admission, Wyatt has always been very driven. There has never been a time when he hasn’t been doing something. A self-taught graphic and web designer, he started his business during his 2004 fall semester of college. Back then, Wyatt was your average college student. He was a devoted son and fun loving guy, with big plans for his future. By his 2005 spring semester he was also homeless…

Visit MYBB tomorrow for part two of Brian’s story. In the mean time learn more about B-EZ Graphix by visiting the website.

 

IMAGE COURTESY OF BRAIN WYATT

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Louiseza Sanderson

Louiseza Sanderson

Louiseza Sanderson is a business consultant, writer and the founder of www.MindYourBlackBusiness.com. She is also a veteran of the United States Air Force. It was during her time in the military that she learned the value of hard work, community and serving the needs of others. Following her military service she earned a bachelor's degree in business and an MBA in business communications.

She began consulting with the explicit goal of providing affordable business consultation and guidance to those who might not otherwise have access. "I started consulting by 'inherent accident'. I've spent my whole life gathering information, in hopes that it would benefit someone," says Sanderson. When it comes to working with her clients, she believes that the key is to find the human factor. By doing so, she helps her clients to find the best solution for their business, by first figuring out what is best for the person. Her hope is to help such entrepreneurs, small businesses and non-profits who share her vision of giving back-- be it through job creation, innovation or a cause.

As a consultant and business owner herself, Sanderson came to realize that while there are many resources for small business owners, there were very few that provided a platform for micro and small Black owned businesses, as well as the information germane to them. These are the mom and pops, solo-preneurs and other businesses and organizations that are really the heart and soul of the local (Black) community. She shares, "The vision of Mind Your Black Business is the culmination of what I am most passionate about and what I do best--helping others to achieve their dreams and helping small businesses grow."

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