BUSINESS SPOTLIGHT: MEET BRIAN WYATT OF B-EZ GRAPHIX, PART 1
Brian Wyatt approaches running his business as he does the rest of life–with passion and purpose. Wyatt is the Founder and Creative Director of B-EZ Graphix, a Georgia based digital design and marketing agency. He couples his passionate and purposeful approach to business with his design philosophy, “Design without usability is just art. Though art has a purpose to evoke emotion, you can’t use it in the same way as something that is specifically designed for a target market.”
Over the years Wyatt’s business has grown from simple website development company to a full-scale marketing and business planning agency. Unlike his larger counterparts, he believes his job is more than just giving clients a pretty little picture, taking their money and then sending them on their way. “I coach my clients,” he says. An important part of his design process is ensuring that he understands the client’s goals and who is their target market. He stresses that that is important if the design is to be effective, but says it doesn’t end there. “I go a step further to train them to use their website and how to make it make money for them,” he says. For him the objective is about maximizing the client’s return on what they have invested in him–especially when it is a big ticket item such as a website.
When it comes to his future and the future of B-EZ Graphix, some might call Wyatt a dreamer. Though visionary is probably more appropriate. He muses, “The purpose of my business is to break the chains and to create a freedom that people may have not experienced before.” To date he has helped well over 200 brands. Wyatt is hopeful that if just those businesses can create a network of investing, education, and other communal programs, it would create a positive shift in the Black community.
In the midst of working towards that shift, Wyatt is hopeful to make a similar impact within his own industry. Although, there is no shortage of Black designers, he believes that due to cultural blocks many pigeon hole themselves. As he observes, “A lot of Black artists come from urban backgrounds and Black people tend towards that (urban) market.”Conversely, Wyatt has made a conscious effort to work with more diverse audiences. “I don’t limit myself to just one market or culture of people,” he states. Wyatt advises others within his industry to learn different techniques and be open to different design styles, which could open them up to a market with 10-fold the revenue creating opportunities.
By his own admission, Wyatt has always been very driven. There has never been a time when he hasn’t been doing something. A self-taught graphic and web designer, he started his business during his 2004 fall semester of college. Back then, Wyatt was your average college student. He was a devoted son and fun loving guy, with big plans for his future. By his 2005 spring semester he was also homeless…
Visit MYBB tomorrow for part two of Brian’s story. In the mean time learn more about B-EZ Graphix by visiting the website.