The path to increased business often starts with marketing, and specifically with your marketing materials. For it to really work, your communications need to be interesting, visible and eye-catching in order to get noticed. Here are four tips to help your marketing products stand above the competition. Highlight Your Best
What is the single most successful networking tool to date? It’s your business card. Today’s business card is an internationally recognized method of exchanging contact information, and 10 billion business cards are printed each year in the U.S. alone. The business card continues to gain increasing importance in our virtually rich world. By
Editor’s Note: In “How to Create an Effective Ad (Part 1)” Shaun Caldwell gave us some tips on how to create compelling ads. In this post, he finishes up the lesson by showing us how to convert interest into desire. Unique selling proposition Once you’ve successfully piqued your prospect’s
Whether you are launching a new company and looking for your first customer or are an established brand looking to capture more market share, traditional advertising is still a very good way to build brand awareness and generate more revenue. Having said all of that, just having an ad is
Editor’s Note: With so many marketing alternatives, how’s a small business owner to decide which is the option for them? If you’re on the fence when it comes to print versus digital, check out the following infographic from Shaun Caldwell of Charlotte Print.
Most non believers suggest that by 2020 the vast majority of print media will be all but gone and forgotten for. A quick Google search for keyword terms “radio is dead” or “print is dead” will yield countless articles that predict that both forms of media are on their way
Editor’s Note: From business cards to tee shirts the printing needs of small business are endless—proving that contrary to the opinion of some, print is not dead. As we all know, the key to having a success project is careful planning. With the possible associated costs and sometime deadline intensive