Starting a new business is exciting. The thrill of new opportunities, the enthusiasm of making connections and networking can be very captivating. Enjoy it! However, you must remember to resist the temptation to be impulsive. Running a business is like making music. As erroneous as this advice might seem, especially coming from
I frequently mention to my new clients that my Modus Operandi is that I value business relationships over revenue. For this reason, I have no issue investing time for little to no money. Perhaps, only my mature audiences can understand why I do this, while my other critics rest on
Whether you are trying to raise money for your organization or just want to perfect your business strategy, a solid “elevator pitch” is an essential tool for achieving your goals. An elevator pitch should be delivered in 60 seconds or less or as a one page overview of your business.
Countless times, I’ve heard referrals and potential clients express their distaste for paying a designer for “what I can get done on VistaPrint for FREE.” By all means–I believe I speak for most graphic designers–we encourage you to exhaust those options. However, if you choose to do so, keep in
I told myself that if ever I saw this again, I would not let it pass unnoticed. I can no longer pretend that I condone blurring of the boundaries of branding etiquette. Of the many things wrong with this business card, the email address is the most aggravating. How can
Are you looking for a plan to jump start your brand? Follow these useful tips to get started with an effective brand marketing orientation to gain exposure. TIP 1 – Get A Logo! Your logo is the face of your business. It’s the statement about your business that you want
Imagine a nameless, faceless individual approaching you with his or her hands out, expecting you to pay them your hard earned money for their services or products. How would you take that? More importantly, what look would you give them that conveys the reality that you are in no way